Visual Identityموانئ وعمليات الحديد
AMSteel
A bold industrial identity for a Saudi port and steel operations company.
AMSteel is a Saudi company focused on port, transportation and steel services, based at King Abdullah Port in King Abdullah Economic City.
- Specialty
- Visual Identity
- Type
- موانئ وعمليات الحديد

Our Approach
How We Built the Identity
- 01A hexagonal mark that embodies strength
- 02Orange and grey gradient system
- 03A geometric pattern for applications
- 04Detailed specs for stationery, uniforms and ID badges
Value
A practical identity ready for everyday use in an industrial setting.
Color Palette
#F38321
#F38321
#78797D
#78797D
#6A8824
#6A8824
#BCBCBE
#BCBCBE
#E4E4E5
#E4E4E5
Project Details
- Country
- السعودية
























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