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Visual Identityموانئ وعمليات الحديد

AMSteel

A bold industrial identity for a Saudi port and steel operations company.

AMSteel is a Saudi company focused on port, transportation and steel services, based at King Abdullah Port in King Abdullah Economic City.

Specialty
Visual Identity
Type
موانئ وعمليات الحديد
AMSteel
Our Approach

How We Built the Identity

  • 01A hexagonal mark that embodies strength
  • 02Orange and grey gradient system
  • 03A geometric pattern for applications
  • 04Detailed specs for stationery, uniforms and ID badges
Value

A practical identity ready for everyday use in an industrial setting.

Color Palette

#F38321
#F38321
#78797D
#78797D
#6A8824
#6A8824
#BCBCBE
#BCBCBE
#E4E4E5
#E4E4E5

Project Details

Country
السعودية
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Next Project
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