Visual Identityخدمات تجارية
Umm Al Qura
A bold red identity with the line “We exceed your expectations… we achieve your goals”.
Umm Al Qura needed a bold, clear identity that is quickly recognisable in Arabic and English.
- Specialty
- Visual Identity
- Type
- خدمات تجارية

Our Approach
How We Built the Identity
- 01A symbol combining the letter Q with two dots
- 02The line “We exceed your expectations… we achieve your goals”
- 03Changa typeface
- 04Applications on business cards and stationery
Value
An identity with strong presence.
Color Palette
#DD3A3A
#DD3A3A
#414141
#414141
#2A5924
#2A5924
#D4B449
#D4B449
#FFFF73
#FFFF73





















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