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Visual Identityخدمات تجارية

Umm Al Qura

A bold red identity with the line “We exceed your expectations… we achieve your goals”.

Umm Al Qura needed a bold, clear identity that is quickly recognisable in Arabic and English.

Specialty
Visual Identity
Type
خدمات تجارية
Umm Al Qura
Our Approach

How We Built the Identity

  • 01A symbol combining the letter Q with two dots
  • 02The line “We exceed your expectations… we achieve your goals”
  • 03Changa typeface
  • 04Applications on business cards and stationery
Value

An identity with strong presence.

Color Palette

#DD3A3A
#DD3A3A
#414141
#414141
#2A5924
#2A5924
#D4B449
#D4B449
#FFFF73
#FFFF73
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