Fajr Aljamal Saudi Founding Day Campaign
A seasonal social media campaign was designed for Fajr Aljamal Cosmetics to celebrate Saudi Founding Day while promoting limited-time offers through a premium visual identity. The campaign combines Saudi cultural elements with modern branding to create engaging promotional content that strengthens customer connection and brand awareness.
The challenge was to combine the brand's modern visual identity with the heritage-inspired aesthetics of Saudi Founding Day while maintaining a premium look. The campaign also needed to highlight promotional offers without overwhelming the visual experience.
- Specialty
- Social Media
- Type
- Beauty & Cosmetics

How We Built the Identity
- 01A dedicated seasonal visual identity was created using colors and cultural elements inspired by Saudi Founding Day. Heritage imagery was combined with clean promotional layouts to celebrate the occasion while effectively communicating the campaign's offers and maintaining brand consistency.
Developed a complete Saudi Founding Day campaign. Strengthened the brand's connection with national celebrations. Presented promotional offers through premium visual communication. Maintained a consistent brand identity across campaign assets. Produced engaging social media content designed to increase audience interaction.
Project Details
- Client
- فجر الجمال لمستحضرات التجميل
